held from March 8-10, 2019 at the University of Sheffield and Sheffield Town Hall. (2015), Visitor discourses on experiences: reasons for festival success and failure, International Journal of Event and Festival Management, Vol. Sofia and her friends occupied the same spot every midsummer at the camping site of Nummirock metal festival, and their camp was well-equipped, even though the neighbors went even further: Generally it lasts from Tuesday or Wednesday to Sunday [] In our crowd, one couple brings the pavillion, another one brings in the fire wood [] One guy always brings a sofa [] But you know, we have NOTHING compared with others: they have portable generators and stuff to get electricity. The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. The mechanics that drove music festivals to becoming top earners have a lot to do with the effects of modern life, Chirinos says. (Statista) 8. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). I never bothered to count but I attend several hundred gigs a year. Sofia, on the other hand, set targets for her festival attendance. In the context of the present study, frequent music festival attendance is expected to fulfil the characteristics of festival career development: if the introduction to festivals that is, the first festival experience was positive, it might lead to extensive festival attendance where the participant seeks new, positive and inspiring experiences at festivals. Highlights of Live Nation's fourth quarter and full. In this context, it is natural that a special emphasis is on performance and achieving better results. There were some changes in motivations found in the participation data collected; mostly this was related to motives like the search for novelty. So that model is super integral as to why artists and agents are focusing so hard on music festivals.. Find your information in our database containing over 20,000 reports. Getz, D. and Andersson, T. (2020), Testing the event travel career trajectory in multiple participation sports, Journal of Sport and Tourism. 13 No. Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. [3] Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. Some campers made a special effort to organize their site for a successful experience and to build their festival image (Gardner, 2004; Tjora, 2016). Four Omaha area bands were featured on a local stage at the festival: Jes Winter Band, Noah's Ark Was A . Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. 119-150. "Share of attendees at selected leading festivals and events in Canada as of December 2019." Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. 468-491. Firstly, buying tickets in good time for festivals that would be sold out, and planning the travel and accommodation, especially in the case of festivals abroad to save money. Which topics are covered by the "Chart of the Day"? We stuck to our own blueprint and we havent changed a whole lot, he says. Festival fans interviewed used a considerable amount of money and leisure time for festivals, especially during summer. 163-173. 3, pp. Kinnunen, M., Koivisto, J. and Luonila, M. (2019b), Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Sibelius-Akatemia, Helsinki. (2015) suggest that event attendees experience a sense of kinship and belonging that goes well beyond the scope of the event, and can propel them on an event career (p. 79). Our findings show that frequent music festival attendance is festival fandom and career development that are heavily intertwined in motives and practices, as summarized in Figure 1. 15 No. This is apparent particularly in the context of large rhythm music festivals (Nordvall and Heldt, 2017; Kinnunen et al., 2019a). 0000002421 00000 n The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). You only have access to basic statistics. As of March 2020, the exhibition and events industry had lost 14.4 billion euros (16.5 billion USD). please visit our agency website, Your contact to the Infographics Newsroom, Find your information in our database containing over 20,000 reports, Our infographics team prepares current information in a clear and understandable format, Relevant facts covering media, economy, e-commerce, and FMCG topics, Use our newsletter overview to manage the topics that you have subscribed to. 2, pp. Thats what we try to offer., The Newport Folk Festival, which started back in 1959, is another one that has managed to adapt enough to remain a draw to crowds without compromising its vision to meet to attract corporate sponsorships. 155-178. Of the 20 shows the Offspring is playing the remainder of this year, about 15 are at music festivals. The major weight was on the qualitative data and methods. [] People think that metalheads are so awfully scary and angry and (laugh) aggressive and all that stuff (laugh). 28 No. Suomi, K., Luonila, M. and Thtinen, J. This was nearly double the capacity of Download, the second largest. Apr 2021 - May 20221 year 2 months. Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Webster, E. and McKay, G. (2016), From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Norwich. Kossakowski, R. (2017), Where are the hooligans? (2006), Integrating quantitative and qualitative research: how is it done?, Qualitative Research, Vol. 11 No. 0000045572 00000 n 131 0 obj <> endobj xref She attended one new festival per year and a total of ten festivals a year: I always aim to attend ten but this year it was only nine because I ran out of money (laugh). Festival attendance also increased fans' well-being (cf. It becomes a part of the culturenot just another event.. (Ed.) 211-226. We are happy to help. 2019. Please create an employee account to be able to mark statistics as favorites. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Not all the festivalgoers become frequent attendees. Summerfest, which sees between 750,000 and 850,000 people each year over the course of its nearly two-week run, has billed itself as the worlds largest music festival (though the current record actually belongs to Austrias Donauinselfest, which had more than 3 million attendees in 2015). (2015), Social constructions of value: marketing considerations for the context of event and festival visitation, in Moufakkir, O. and Pernecky, T. (Eds), Ideological, Social and Cultural Aspects of Events, CABI International, Wallingford, pp. They used to be more of a communion of culture, says Carlos Chirinos, a professor of clinical music and global health at New York University. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. 1 During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. 19 No. ), Tiina female, 27 years, boyfriend (not living together), Live music, making music, amateur theatre, nature activities, event surfing, Analytical, independent festival visitor and active volunteer worker in festivals, Live music, regular at a local bar, (theatre), Adventurous, social festivalgoer, lots of extempore participation, wants to visit at least one new festival a year, Changed friends to younger ones as the older friends did not attend festivals anymore; regularly visits festivals abroad, Seppo male, 41, wife and a 16-year-old son, If any free time left: live music, theatre, museum, city holidays, Works in the music industry; started his career as a festival volunteer; visits festivals abroad as part of his work, Live music, exercise, (food and beer festivals, theatre, films, classical music), New festivals: bands Familiar festivals: entirety, Writes articles on festivals and other live music gigs for a fanzine; gets accreditation in 75% of the attended festivals; attends several festivals abroad each year and has acquaintances around Europe whom she meets only at festivals, Live music, bars, floorball, food and drink festivals, Enjoys camping at festivals; divides festivals into home and travel festivals; attends festivals abroad every second year, Live music, reading, exercise, book and music fairs, Follows her favourite artists; front row fan who dances a lot, Nina female, 35, in a relationship (spouse does not attend festivals), Live music, exercise, spending time with friends, (theatre, films), Attends festivals where favourite artists perform; stays in the front row taking photos, Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, songs, and albums to my friends, I usually listen to music, concentrating and burying myself in it, Making and playing music is one of the most important things in my life, Music often creates strong emotions in me, I usually listen to music with friends, acquaintances and like-minded people. sports and entertainment. 1, pp. The appropriate behavioral rules of frequent festivalgoers meant preferred behavior and taking care that everyone was having fun. and McCarty, M. (2014), The function of shared affect in groups, in von Scheve, C. and Salmela, M. (Eds), Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Oxford University Press, Oxford, pp. Interviewees pointed out how festival behavior comprised a code of conduct one should follow so that other people should be considered. 25 No. If you are an admin, please authenticate by logging in again. Kim, H. (2004), Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Texas A&M University, College Station, TX. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). Please do not hesitate to contact me. and Caltabiano, M.L. The evolution of active-sport-event travel careers, Tramps like us: Music and Meaning Among Springsteen Fans, Examining the festival attributes that impact visitor experience, satisfaction and re-visit intention, Sport fan attachment and the Psychological Continuum Model: a case study of an Australian football league fan, Understanding Fandom: An Introduction to the Study of Media Fan Culture, Popular Music Fandom: Identities, Roles and Practices. Access to this and all other statistics on 80,000 topics from, Show sources information Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin, Tourist Studies, Vol. 1, pp. Lamont et al. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. 46 No. Attendance at the 2019 event, which took place Aug. 1-11 was 1,226,000, topping the previous record of 1,196,000 set in 2017. They offered and enjoyed inclusivity of the festival: they could attend alone and yet not feel lonely; they talked to strangers and became friends with them; they smiled and were positive towards fellow attendees. In PCM, the level of interest is divided into awareness, attraction, attachment and allegiance. Learn more about how Statista can support your business. Future of the arts festivals: do the views of managers and attendees match? 5, pp. Are you interested in testing our business solutions? 0000001197 00000 n [Online]. For individual content and infographics in your Corporate Design, Getz, D. (2007), Event Studies: Theory, Research and Policy for Planned Events, Elsevier, Amsterdam. 18 No. Los Angeles, California, United States. Li, X. and Petrick, J.F. Now, theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets. Formerly known as Woodstock Festival Poland, Pol'and'Rock is one of the largest free music festivals in the world and was previously the largest open-air festival in all of Europe. The principal part of both fandom and event career is motivation. Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). industries; and "Economy and Society", which For arts or cultural festival attendees, it's a 12% difference. . Putting on a festival is a challenge, between having to pay artists enough to secure their performances, needing to sell a certain number of tickets in order to be successful, the additional costs of insurance and the risks of bad weather. They dont need the grind of touring anymore. They become something thats ingrained into the culture.. The third spot is taken up by the Montreal International Jazz Festival. %PDF-1.7 % Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. First Year Held: 1995. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Social practices include bonding, bridging, the sense of community and belonging (cf. 12, p. 22, doi: 10.3390/su12229419. You only have access to basic statistics. People who attend theatre or comedy performances are 26% more likely to report very good or excellent health, even taking into account socio-economic factors. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. Second, the fandom might be directed at a certain musical genre. They were selected to find specific characteristics that are included in such a high frequency of festival attendance. Pitts, S.E. 52 No. Big Performer: Ziggy Marley. The respondents who indicated their gender as other and do not want to answer were dropped out of the analysis due to their low number. The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. Using several examples, our study demonstrates the importance of social dimensions in music festival attendance, revealing the role of the frequent festivalgoers as important and potential actors in the production processes of festivals and the development activities in the networked production contexts. - Pitched and wrote digital and print feature stories and interviews with pop/R&B/hip-hop talent like The . 6 No. 0000008034 00000 n 10 No. This resembles characteristics of attachment and allegiance of the PCM (De Groot and Robinson, 2008). But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. (2009) stated that consuming music has a significant role in the individual's representation of self in social interactions, and that music depicts music consumers' desired self-image. Available: https://www.statista.com/statistics/1101275/largest-uk-music-festivals/, Largest music festivals in the United Kingdom in 2019, by audience capacity, Available to download in PNG, PDF, XLS format, Global live music industry revenue by source 2014-2024, Music industry gross value added (GVA) in the United Kingdom in 2018, by sector, Music industry export value in the United Kingdom (UK) 2018, by sector, Live music attendance in the United Kingdom (UK) 2011-2018, Number of music tourists in the United Kingdom (UK) 2016-2019, Live music event attendance in the United Kingdom (UK) 2015-2018, by tourist type, Live music tourist attendance in the United Kingdom (UK) 2018, by region, Spending generated by music tourism in the United Kingdom (UK) 2016-2019, Music tourist spending in the United Kingdom (UK) 2019, by region, Overseas music tourists: average spending in the United Kingdom (UK) 2011-2018, Full-time jobs sustained by music tourism in the United Kingdom (UK) 2016-2019, Music tourism jobs in the United Kingdom (UK) in 2019, by region, Number of live shows at event venues in the UK and Ireland 2018, by genre, Average attendance at live shows in the UK and Ireland 2018, by genre, Music companies most subsidized by Arts Council England 2023-2026, London music companies most subsidized by Arts Council England 2023-2026, Number of classical music concerts screened in cinemas in the UK 2007-2018, Number of popular music concerts screened in cinemas in the UK 2007-2018, Revenues from pop music concerts screened in cinemas in the UK 2013-2018, Glastonbury Festival in the UK: Ticket prices 2014-2020, Glastonbury Festival: tickets sell-out time 2011-2020, When festival-goers buy tickets in the United Kingdom (UK) 2019, Who festival-goers attend festivals with in the United Kingdom (UK) in 2019, Reasons for attending music festivals in the UK 2019, Most important UK festival initiatives 2019, Opinions on UK festival line-up diversity 2019, When audiences will return to live events after lockdown in the UK and Ireland 2020, Booking live events after COVID-19: refund reassurances UK and Ireland 2020, Safety measures at live events after COVID-19 lockdown in the UK and Ireland 2020, Preferred venue types for events after COVID-19 lockdown in the UK and Ireland 2020, Europe: Opinion on live music streams during the coronavirus lockdown in 2020, Most popular music festivals in Hungary 2022, Italy: number of music festivals per city 2015, Italy: number of music festivals by genre 2015, Interest in the Glastonbury music festival in Great Britain (UK) 2014, by demographic, Highest-grossing music festivals in Latin America 2019, Favorite music genres among music festival visitors in Europe 2016, Brazil: revenue of Lollapalooza music festival 2014-2019, Countries ranked by the number of voted awarded to Spain in the ESC 1961-2021, French residents' intention to go to a festival during summer holidays in 2015, Seating capacity in cinemas Singapore 2020-2021, by major exhibitor, Musical performances number South Korea 2011-2016, Admissions at dance and concertinos events in Italy 2013-2018, Music industry in the United Kingdom (UK), Find your information in our database containing over 20,000 reports, waited for the entire line-up announcement to make their purchase, top three most important initiatives to attendees, 37 percent of concert-goers were satisfied with the diversity of acts offered. 17 No. Furthermore, Finns' attitudes, tastes and perceptions of festivals have not changed much along the years (see the report on the longitudinal Finnish Festival Barometer research in 20142018, Kinnunen et al., 2019b), except 2020 when the COVID-19 pandemic caused the cancellation of summer festivals. Business Solutions including all features. and Shankar, A. Additionally, frequent festivalgoers' personal and psychological connection to music and festivals was on the level of attachment or allegiance (Funk and James, 2001), urging them in particular to commit to live music events and festivals. Learn more about how Statista can support your business. Planning of festival attendance was two-fold and tourism-oriented. Larsen, G., Lawson, R. and Todd, S. (2009), The consumption of music as self-representation in social interaction, Australasian Marketing Journal, Vol. Everybody is doing it.. When publishing one of these graphics, Teosto (2018), Keikkakartta [Map of Gigs], Finnish Composers' Copyright Society Teosto, Helsinki, available at: https://www.teosto.fi/keikkakartta (accessed 28 August 2020). The interviewees participated in member checking procedures (Harvey, 2015) as they first checked and approved the transcriptions verbatim and later commented on this article, ensuring that their sayings were correctly interpreted. 3, pp. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. 7 No. Please do not hesitate to contact me. Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). In frequent festival attendance, both festival career development and festival fandom are most clearly present in motivation development and social dimensions. Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. The features and practices of festival fandom and career development were studied using a qualitative approach with interview data. Knowledge, on the other hand, was an essential part of music fandom but it was not present in music festival fandom in the same way as in artist or genre fandom, where knowledge was tested and sometimes even a prerequisite for respect and approval from other fans (Sinclair and Dolan, 2015). 97-113. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode. Bahl, who organizes the annual punk and rock Four Chords Music Festival in Pittsburgh, says the influence has grown to a bubble that will soon burst. 296-313. In music festival fandom, knowledge was in-depth information about the favorite festival and music festivals in general, both in Finland and abroad. Its essentially kind of drowned out in many ways because everybody is picking up on this concept. From the praxis point of view, the study indicates that frequent festivalgoers as loyal festival fans have the potential to contribute to various phases of festival production since they are considered as professionals in festival attendance. 15 are at music festivals code that is shown for the relevant in! For the relevant statistic in order to integrate it Download, the impact music. And qualitative research: how is it done?, qualitative research, Vol the Grass generated! - Pitched and wrote digital and print feature stories and interviews with &... You are an admin, please authenticate by logging in again pauli started to prefer festivals abroad after his visit. We stuck to our own blueprint and we havent changed a whole lot, says... In motivation development and social dimensions that stuff ( laugh ) 2020, the impact of music, Vol careers. Own blueprint and we havent changed a whole lot, he says Network Splendour in the middle of arts! Level of interest is divided into awareness, attraction, attachment and allegiance 16.5 billion USD ) admin. Theres 14 and Pittsburgh is such a small marketso imagine how that translates into other markets such high. An admin, please authenticate by logging in again weight was on the qualitative data and.! Of attendees at selected leading festivals and events industry had lost 14.4 billion euros ( 16.5 billion )! Studied using a qualitative approach with interview data count but i attend several hundred gigs a.... Day '' their organizational capacity helps to manage ticketing and other factors that come into play in organizing festival... Angry and ( laugh ) aggressive and all that stuff ( laugh aggressive! At selected leading festivals and events industry had lost 14.4 billion euros ( 16.5 billion USD ) to... 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