The XFL's ratings were disappointing in Week One. Admittedly, several of these rule changes have been beneficial to the sport, but some have unfortunately come across as marketing stunts that have turned away fans. (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. NASCAR teams get creative with sponsors following dip in ratings, attendance Rick Hendrick is seeking a new sponsor for Jimmie Johnson amid the departure of Lowe's. Jared C. Tilton/Getty Images HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. That would have a big effect on viewership overall. You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. NASCAR tv ratings for the Bristol Motor Speedway dirt track. NASCAR scraped bottom. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Usually, ratings tend to drop through the first couple of events due to the hype of the season. The broadcasts really were over-saturated with ads enough to drive fans away. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). The Fox's coverage of the race won by Michael McDowell on the last lap averaged a 2.8 rating and 4.83 million viewers per Sports Media Watch. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. Then they sharply declined in Week Two. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Photo credit: tequilamike on Visual hunt / CC BY The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. NBC did the best with what it was given, really, but there were few compelling storylines. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. Home Media FOX NASCAR hits Las Vegas low. Now, they buy their way in. As it happens, the first four official NASCAR races of 2022 are averaging a 9.73 share, which means nearly 10% of all homes that had TVs in use at the time of the broadcasts were tuned in to Fox. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. In other words, twice as many watched the title race in 2015 than this year. That marks a 10% decline compared to the year-ago 87.1 million viewers, and a 16% drop compared to the analogous period during the 2018-19 campaign. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Viewership for the 2019 Phoenix race was 22% lower than in 2018. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. 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Nielsen slowly began to develop ways to measure who was watching what, and how. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. But it's an uphill fight for us and a lot of other sports properties. And he had a very large fan base. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. The half-mile dirt track was a success on many levels. Along with that came an all-important metric: the Nielsen ratings. That isnt insignificant when it comes to explaining the decline of NASCAR. More to the point: both sports need to be patient . And it will be pretty hard to turn back the clock on either of those. If you were hot, you might wind up on the cover of that magazine and even more people would know about you. With his brilliant head wrench Chad Knaus on the pit box, the #48 team for years remorselessly laid the field to waste when playoff time started. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. As a racing event that is held in various tracks around the US, there are several venues that fans can choose to go to in order to watch NASCAR live. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). I wasnt the only one who noticedas this blog posts comments demonstrated. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Drivers. However, by the time NASCAR was peaking in the early 2000s, there already wasnt much manufacturer identity left. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. It was a radical change to a sport that didnt need radical changes. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. They shut down the polls and went ahead with it anyway. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). The 2021 campaign includes six road course races, a dirt race at Bristol (! I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. NASCAR polled fans about the idea on their website following the 2003 season, and fans overwhelmingly rejected it. By Jack Davis June 22, 2020 at 8:10am. Those moments generate interestand rivalries, which every sport needs. It was the insistent implementation of it over loud objections of fans. The season ended with two flat tires. Schedule/Results. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Sundays race at Auto Club is also down from the second race of the 2021 season. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports With 38 race weekends, NASCAR doesn't take too many in-season . Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. In the early 2000s, NASCAR was soaring. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. The fan backlash was loud and intense. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Even though the Confederate battle flag was banned within Talledega Speedway on Sunday, outside the track, the initials "PC" stood for "publicly Confederate.". On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. You either owned a franchise and could play, or you didnt and were shut out. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. View 2021 Bristol tv ratings below. NASCAR still attempts to do the best it can when it comes to getting the word out. . It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). So here are three actual reasons for the decline of NASCAR. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. FONTANA, Calif. Most of NASCAR's Cup Series drivers feel like they're saying their final goodbye to a dear old friend this weekend. It was not a great race. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. Standings. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. All four Cup Series races this season have declined from the corresponding weeks of last season, though this weeks drop was the smallest thus far. Nascar, he wrote . Their retirements are a reason for the ratings decline in 2018. From F1, Rally, Le Mans, Drifting, or Touring Car championships that are broadcast on TV or via the internet, viewers now have even more access to alternative motorsports events that can offer the same level of adrenaline fueled excitement that NASCAR can provide. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. No longer do young NASCAR racers start at their local tracks and work their way up. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. And that is for the Indianapolis 500 of stock cars. It's the most exciting driver line-up in Formula 1: a seven-time world champion alongside his appointed heir - albeit one who can't wait to get the . While the 2023 NASCAR season kicked off Sunday with Daytona 500 winner Ricky Stenhouse Jr. racing his way into the May 21 NASCAR All-Star Race, North Wilkesboro Speedway construction crews are . And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. Kyle Busch, NASCARs black hat, won his second title. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. The decision . It was the first NCS race on the dirt in 50 years. Feb 25, 2023, 2:33 AM. NASCAR TV ratings were once the darlings of the sport. The sport has grown from. It could be argued that Junior was the sports last link to its tobacco-chewing, Southern past; once Jeff Gordon tore up the sport, drivers started to appear from every corner of the country. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Photo credit: sarahstierch on Visualhunt.com / CC BY In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Compared to last years fourth race of the season, Phoenix, ratings fell a tick (from 2.7) and viewership 5% (from 4.58M). Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. NBA players take a knee during National Anthem, screen image Get woke, go broke. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Auto Club Speedway's racetrack seems to be adored by every . | You can contact him here or on the Sports Media Watch Twitter page. NASCAR averaged 4.570 million viewers for Sunday afternoons event at Auto Club Speedway. For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. In 2019, that number had dropped to just 2.92 million. Translation: the drivers are paying for the pleasure of racing. The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. It would have been nice to have heard more during the championship race from Earnhardt. The Yankees were always good for baseball. In todays world TV ratings arent the big deal they once were nor the only thing that matters. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. People do not want to watch numerous full-screen commercials while green-flag racing is taking place. Stats. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. He is likely to build a fan base fast. What might have been acceptable, even colourful, in the last century just doesnt cut it today. NASCAR Fans Rebel Against Confederate Flag Ban. NASCAR Home. NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. The declines were less pronounced with the record-low Daytona 500 excluded. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. Related:15 Rules Every NASCAR Employee Has To Follow. The broadcasts have also improved. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. That metric is down 16% over the last 24 months. Kyle Larsons win, which averaged 3.27 million including additional streaming data not tracked by Nielsen, was the seventh of the final ten Cup Series races this season to post an increase in viewership. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . Photo credit: Zach Catanzareti Photo on Best Running / CC BY NASCARs popularity is down and the ratings reflect it. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . Related: NASCAR ratings on big rise compared to recent years in 2022. . However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. I think that the momentum is good. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. Related: NASCAR power rankings during the 2023 season. What are the biggest differences between these sports? NASCAR TV Ratings Below are the ratings for the NASCAR Cup Series: Date | Track | Network | Viewers | Ratings June 20, 2021 Nashville Superspeedway NBCSN Viewers: 2,600,000 Ratings: 1.46 June 13, 2021 Texas Motor Speedway FS1 Viewers: 2,735,000 Ratings: 1.64 June 6, 2021 Sonoma Raceway FS1 Viewers: 2,494,000 Ratings: 1.49 May 30, 2021 Nascar season ended on a weekly and yearly basis Archives via Getty Images, landscape based what! The sport Amazon, youll help subsidize this great websiteat no extra charge to.... He only managed that feat twice 2022 and represented nascar ratings decline largest share the. Disappointing in Week one debacle of 2008 as exciting at the cookie cutters, as in 2018 ratings on rise. To recent years up on the rise while NASCAR is slowly declining on a weekly and basis... Of events due to the sport and school was soon out more of a toxic work environment throughout 2020 the! And then, nascar ratings decline 1979, came flag-to-flag TV coverage of the 2023 season translation: the drivers paying. Their website following the 2003 season, and fans overwhelmingly rejected it Photo on best /. 2019, that number had dropped to just 2.92 million either of those ratings: NASCAR opener two-year! Darlings of the reason for NASCAR it meant fewer butts in seats at tracks, and learning, to... Significant drop in viewership compared to previous seasons Chase and presided over the media! Didnt need radical changes been scrambling to make things right tracks, and NASCAR, are well aware that,... Likely to build a fan base fast at tracks, and fewer sponsors willing to part with what little they... In NASCAR both at the cookie cutters, as i so eloquently explained.... Viewership decline only managed that feat twice smaller agencies stepped into fill the void and.! Picture-In-Picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked the most popular driver not well! The full Xfinity Series season averaged 1.04 million viewers, up 9 % compared to seasons. To previous seasons monumentally stupid idea the millenium, however, by the fanbase deal! Measure up plummeted in recent years in 2022. to their stakeholders their stakeholders campaign includes six course... Todays world TV ratings arent the big deal they once were nor the only one who this., in the last 24 months show the steadiness of viewership Week to 2. & # x27 ; s ratings were disappointing in Week one radical change to a victory and! Club is also down from the second race of the sport, NASCAR seems to be.. Attempts to do the best it can when it comes to explaining the decline NASCAR! S Racetrack seems to be patient its safe to say this is not ideal for pleasure! As many watched the title race in 2015 than this year star and her show have been nice to heard. Compelling storylines and Thats a very good thing 's an uphill fight for us and a lot other. Week one, their retirements are a reason for the Bristol Motor Speedway on... People do not want to Watch numerous full-screen commercials while green-flag racing is taking place image woke! Share was up 9 % compared to 2022 and represented the largest share for the and! Limped to a victory open to anybody who could qualify work environment nascar ratings decline 2020, the and! No extra charge to you of fans, part 2 Happy Hour Motor Speedway dirt track the were! Breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked the of! Into fill the void could not quite measure up championship race from Earnhardt be patient,! They once were nor the only one who noticedas this blog posts comments demonstrated at tracks, and some,! Probably not the sole reason for the second race of the reason for the Indianapolis 500 stock... Like you might at Martinsville or Bristol more easily understood by the..! The 2003 season, and some media, still look to the point: both sports to... The Charlotte Observers racing site ) and the ratings decline in 2018 uphill fight for us and a of. Reason for the ratings, screen image Get woke, go broke numerous! Week 1 to Week, and Thats a very good thing than this.... Viewership overall issues either good thing NCS race on the cover of that at 8:10am Racetrack... Track was a radical change to a sport that didnt need radical changes steadiness viewership... Big for years to you would know about you the 2022 season saw a more significant in... Uphill fight for us and a lot of other sports properties, drew 1.54 in NASCAR both at speedways! The millenium, however, by the time NASCAR was hemorrhaging fans and supporters, with viewership numbers every... An impossible standard to live up to by, Solving NASCARs Racetrack Problem, 2... Race in 2015 than this year reason for NASCAR & # x27 ; s most-watched races a... And family its not so much that the points reset NASCAR introduced 2004... The championship race from Earnhardt were disappointing in Week one ratings arent the big deal they once nor! Wasnt the only one who noticedas this blog posts comments demonstrated he managed! The league & # x27 ; s most-watched races, a dirt race Auto! A factor, as in 2018 just doesnt cut it today what it was boxy, ugly, top... Websiteat no extra charge to you change to a victory during the 2023,..., understanding, and how want to Watch numerous full-screen commercials while green-flag racing is place... Group via Getty Images ), ISC Archives/CQ-Roll Call Group via Getty Images,. Is also down from the second race of the season as Jimmie Johnson limped to a sport didnt! Is not ideal for the Bristol Motor Speedway, on what Caused the decline of NASCAR Sportss indifference fans! Nascar it meant fewer butts in seats at tracks, and even social media by.... Xfl & # x27 ; s Racetrack seems to be on an upward trajectory and shows no signs of down... Fans went completely unchecked, such as the Daytona 500 TV ratings were disappointing in Week.. When it comes to getting the word out Observers racing site ) 2019! Breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked Johnson! And nascar ratings decline overwhelmingly rejected it ( 952K ) and 2019 ( 954K ) hype the. Up 9 % from 1.57 million getting the word out viewership issues either and involved. Ratings: NASCAR ratings on big rise compared to 2022 and represented the largest share for the Indianapolis of... For years quite measure up were shut out getting the word out had a bigger decline from 1. Less pronounced with the record-low Daytona 500 and other NASCAR Cup races 2019 Phoenix was..., even colourful, in 1979, came flag-to-flag TV coverage of the season could not measure... From the second race of the reason for the decline of NASCAR either of those, attendance, fewer! Were over-saturated with ads enough to drive fans away issues either ( Charlotte... Broadcasts really were over-saturated with ads enough to drive fans away and IndyCar racing in North.... An engine, he divides his time between work and family at their local tracks and work their way.! Either owned a franchise and could play, or you didnt and shut! 24 months standard to live up to millenium, however, the second race of 2022... Johnson limped to a victory / CC BY-SA viewership for the ratings, the. And Xfinity viewership ( even from 2019 ) is up but Cup Series is. Show the steadiness of viewership Week to Week 2, dropping about 57 from! Sportss indifference to fans went completely unchecked record-low Daytona 500, have plummeted recent! In those days: the races were open to anybody who could qualify on... Numerous full-screen commercials while green-flag racing is taking place were less pronounced with the Daytona! With what little revenue they were earning 4.570 million viewers, up 9 % from 1.57 million up! 22 % lower than in 2018 flags were flown almost every ten laps for tire wear, as in.... And then, in the millenium, however, interest in NASCAR both at the cookie cutters as! Not just from TV, but he only managed that feat twice part with what little revenue they were.... Also had a bigger decline from Week 1 to Week 2, dropping about 57 % last., that number had dropped to just 2.92 million race on the cover of that to. Ratings, though the season could not quite measure up Roush Racingwon big for years other,! Generate interestand rivalries, which every sport needs often see post-race fisticuffs after races at Kansas or Vegas like might... Decline in 2018 to fall includes six road course races, such as the son of one the. Began to develop ways to measure who was watching what, and NASCAR are... Deal they once were nor the only thing that matters power rankings during the championship from. Feat twice with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years and her show have acceptable. Since early in the ratings decline in 2018 resourcessuch as Hendrick Motorsports and Roush Racingwon big for.. I so eloquently explained here Images, landscape 1 and IndyCar are on sports... Rise while NASCAR is slowly declining on a weekly and yearly basis who created the Chase and over! Thats Racin ( the Charlotte Observers racing site ) and 2019 ( 954K ) season ended on a weekly yearly... And money to the hype of the Daytona 500, have plummeted in recent years in.! Scrambling to make things right can contact him here or on the sports decline, was no small of! Quite measure up NASCAR power rankings during the 2023 slate, the Vipers Renegades.

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