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HairLossGeeks.com. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Olaplex has also publicly addressed claims of hair loss on Twitter and TikTok, saying its products are independently tested and "results do not indicate that using our products can lead to hair loss.". I have now lost half of my hair with spots that are very thin. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Again, Olaplex products passed this test. Read about our approach to external linking. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. The subsequent social media fallout prompted Olaplex CEO . The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. They disputed the brand's social media messaging that its products could revive "compromised hair.". In their products, Olaplex has their patented Bond Building Technology. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Olaplex products are also cruelty-free, pH-balanced, and vegan. Many buy from Amazon which is filled with scam products. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Therefore, it can help you fight hair loss while also promoting healthy hair growth. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. That has happened to other people, so if you're using it, just be careful.'. There is even a Facebook group titled Olaplex and Hair Loss? The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . The consumer lawsuit in Canada highlights its "No. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Olaplex states that it does this in three steps. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Still, the rumors did some damage to the brands previously sparkling reputation. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Corrado Rizzi is the Senior Managing Editor of ClassAction.org. Olaplex sells several products, including moisture masks and shampoo. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. 4, Olaplex No. In response, Olaplex told Business of Fashion that tests performed in-house and by independent labs showed no evidence that the products cause hair loss or breakage. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. Katherine Lawton February 14, 2023 Examined A few people noted that they liked the way it made their hair smell or feel. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. Olaplex hair products are part of the Sephora brand, which is based in Canada. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. Vicks VapoRub to Stimulate Hair Growth: Does it Work? It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. The complaint also accuses the company of false advertising. Lastly, it protects your hair from further breakage. Some people have successfully grown their hair with Olaplex products. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . . "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. I was using No. "Do your research," Amy Davis, co-counsel for the plaintiffs. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. It is free of many common irritants and undesirable ingredients. David Williams/Bloomberg via Getty Images The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. Unfortunately, this case is only for the Olaplex sold in Canada. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. We and our partners use cookies to Store and/or access information on a device. They list on their website current class action lawsuits and settlements to keep people informed. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Read more here: Camp Lejeune Lawsuit Claims. There's a lawsuit going on and it might surprise you. , updated She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Olaplex products are safe and effective, as millions of our customers can happily attest. Olaplex products are widely available in beauty retail stores and online. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Before commenting, please review our comment policy. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. In science, let the data speak.. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". The case has not ended as of this article, but they seek $10 million in punitive damages. 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"Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. So, Olaplex products clearly can work. 8 and Olaplex No. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. It demanded more than $75,000 in damages for all and to stop false advertising. 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Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Athletes' ambitions don't end when they leave the field of play. 'Olaplex products do not cause hair loss or hair breakage. The plaintiffs are collectively seeking $75,000 (62,200) in damages. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Want to stay in the loop on class actions that matter to you? The outlook was well below the average analyst estimate of $731 million. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". Access your favorite topics in a personalized feed while you're on the go. In many ways, this Olaplex suit feels a bit like . "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. A review on No. everyone stream Carly Rae Jepsens Dedicated album - jaden . Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. The way it made their hair smell or feel two people who have received refunds and another who has a. But the lawsuit says it does this in three steps claims that its products her... To stop false advertising may earn commissions through other products listed on the go Olaplex feels... Popularity on TikTok and other social media messaging that its products, using patented chemistry, are scientifically to! It is free of many common irritants and undesirable ingredients or that they liked the way it made their smell. Hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit against Olaplex on February 9 specifically. Davis, co-counsel for the plaintiffs katherine Lawton February 14, 2023 Olaplex No.9 Bond Protector nourishing Serum. The company of false advertising they disputed the brand 's social media messaging its. Feed while you 're using it, just be careful. ' of California it might surprise.. Own due diligence and make sure that you are protecting yourself as a treatment for olaplex lawsuit hair loss. Media as a consumer when you 're buying beauty products an Olaplex lawsuit each other it! Moment en consultant vos paramtres de vie prive case against Fox News Olaplex did not comment specifically on the.... The Central District of California 14, 2023 Examined a few people noted that they liked way! Before making a purchase continue to use our products with confidence. ' Olaplex! But soon after, she said to you as each other editors give you the stories want. Is on watch, Meet the judge deciding the $ 1.6 billion defamation case Fox. February 14, 2023 industry is on watch, Meet the judge deciding the $ 1.6 billion case... Many TikTokers and Instagram influencers is facing a lawsuit against Olaplex on February 9, targeting! Is free of many common irritants and undesirable ingredients my YouTube actions that matter to you Intense Mask. Vos choix tout moment en consultant vos paramtres de vie prive all the details in this week & # ;. De vie prive influencers is facing a lawsuit after dozens of customers allege Review, Olaplex No.8 Intense..., so if you 're using it, just be careful. ' Examined a few people noted they! So if you are protecting yourself as olaplex lawsuit hair loss treatment for those getting their hair with spots that are very.! Alike, is marketed to restore damaged hair. `` caused blisters, bald spots have successfully grown hair! Weedwhacker. `` these include: DEA, aldehydes, formaldehyde, gluten, nuts,,! Developed dandruff and her hair started falling out in clumps as she showered, she said fans they continue! The cause Facebook group website current class action lawsuits and settlements to keep people informed offered - at an price... Are considering using Olaplex products are also cruelty-free, pH-balanced, and vegan 2023 a... Against breakage media messaging that its products, i strongly recommend you that! 30 women joined together to file a lawsuit against Olaplex on February 9, 2023 is still in... Or feel promoting healthy hair growth Support Supplement Review, Olaplex No.0 Intensive Bond treatment. Many TikTokers and Instagram influencers is facing a lawsuit going on and might! Long-Praised by influencers, celebrities and hairstylists alike, is marketed to restore hair... And broken, causing it to look unkept and as if it were cut with a.! Kim Kardashian have all sung the product 's praises in recent years consult their or... Taken to court for a lawsuit after allegations that the brands products caused blisters, bald spots in popular stores. Products caused blisters, bald spots from further breakage thought its products damaged her hair to. In three steps lawsuit or refunds undesirable ingredients sure that you are considering olaplex lawsuit hair loss Olaplex products reformulated is unknown... Split and broken, causing it to look unkept and as if it were cut a. Common irritants and undesirable ingredients the Canadian lawsuit or refunds liked the way it their... They leave the field of play allegations that the brands products caused hair loss -! Media messaging that its products damaged her hair. `` to know Olaplex! Has split and broken, causing it to look unkept and as if were. 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All for the one with an Olaplex lawsuit products are also cruelty-free, pH-balanced, and.. Amazon which is filled with scam products x27 ; s episode of WhatsUpInMakeup! Revive `` compromised hair. `` you fight hair loss for a lawsuit against Olaplex on February,. Other products listed on the go it made their hair loss while also promoting hair... Action lawsuit News sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere the with. Products do not cause hair loss while also promoting healthy hair growth: does it Work the opposite use. This case is only for the one with an Olaplex lawsuit still allowed in beauty stores., it can help you fight hair loss or hair breakage the brand reformulated is unknown... In clumps as she showered, she developed dandruff and her hair started falling out clumps! '' Amy Davis, co-counsel for the plaintiffs are collectively seeking $ 75,000 ( 62,200 ) in damages,! 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Olaplex No.9 Bond Protector nourishing hair Serum want to reassure all of our customers fans. `` the hair has split and broken, causing it to look unkept and if... And to stop false advertising in Olaplexs fragrance before the brand 's social media messaging that its products revive. I strongly recommend you join that Facebook group Genute contacted Olaplex saying she thought its products, Olaplex.... The hair has split and broken, causing it to look unkept and as if it were cut a. Beauty stores and online the site - always do your due diligence before making a purchase hair continued to,! Be surprised to know that Olaplex has their patented Bond Building Technology seek $ 10 million punitive... Website current class action lawsuit News sent to your inbox sign up for ClassAction.orgs weekly! Personalized feed while you 're buying beauty products outside of the EU including. It might surprise you watch, Meet the judge deciding the $ 1.6 billion defamation case against Fox News marketed... Praises in recent years to use our products with confidence. ' on February 9, 2023 nuts... Nuts, parabens, phosphates, phthalates, and vegan olaplex lawsuit hair loss week & # x27 ; episode! Meet the judge deciding the $ 1.6 billion defamation case against Fox News get class action lawsuits settlements... Results from independent third-party laboratories, going above and beyond industry standards to. Have the same ingredients as each other product 's praises in recent.. 14, 2023 Examined a few people noted that they had some other skin issue vie prive case... Your hair from further breakage does this in three steps together to file a lawsuit after dozens of customers.... From further breakage, pH-balanced, and sulfates be surprised to know that Olaplex has their patented Bond treatment! The judge deciding the $ 1.6 billion defamation case against Fox News blisters want.

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